My Take on HDTV

I heard speculations that Direct TV Business is not too profitable in my country - but I wonder if that's really true. I wonder what DreamSatellite, which primarily offers Commercial Direct TV services in the country, will say to that. And if that were true, I wonder why then would the company I worked for would venture in a multi-million project such as the DirectTV Business.

In fact, the company is adding more HDTV and standard definition channels as response to subscriber demand and take-up. I think subscribers appreciates the superb services they get from their subscription. Subscribers are now aware of the quality of shows direct-to-home TV service will provide. And it's even cheaper (at least with the company's brand) than Cable TV and at the moment, I've heard that the company is targetting "uncabled" areas in Luzon - so there is a ready market for the service. True, there's still a lot more work and investment to be made for the service to cover more areas where Cable TV Services is not existent but I'm sure with time, it will become a realization - not just in Luzon but nationwide (I hope!).

I am actually excited to avail of this service but I guess I have to wait. *grins* For now, I'll just be content with a low-end Sat TV setup that the hubster has recently paid for. Some of my officemates have similar satellite dishes installed in their homes so they can get more channels and watch more shows on TV, too. (BTW, the equipment are not coming from Dream Satellite nor with the company I worked for). But this gives away the mindset of TV subscribers these days and maybe this is an indication that Direct TV Business is a thriving business afterall.